An award-winning North American marketing agency with offices in Canada and the US wanted to develop a comprehensive Diversity, Equity, and Inclusion (DEI) framework to guide how the organization and its employees conduct business.
The DEI journey was historically an initiative within the HR department. The leadership team realized that a more comprehensive approach that engaged all employees through participation in initiative task teams and ongoing feedback.
Prompta create a customized Prompta AI employee engagement survey which was aligned with the Global Diversity, Equity, and Inclusion Benchmarks (GDEIB) to assess program maturity and identify priority areas of development.
The survey was powered by Prompta AI that employs natural language processing (NLP) to identify sentiment themes by area and cohort. The survey was designed to narrow down keywords and phrases to know what the employees are feeling and thinking.
Thirty-nine themes were identified which included topics like DEI vision, leadership sponsorship, communication, and HR practices. Prompta conducted a leadership review to build awareness and understanding of the findings. The leadership team identified four priority areas of focus for the year ahead.
Prompta helped a marketing agency focus DEI efforts by conducting a Prompta-AI employee sentiment survey that resulted in a comprehensive list of 39 themes. The client prioritized four themes to focus on for the year ahead.
Four leader-sponsored task teams were created with employee volunteers. These teams developed action plans for DEI initiatives in their priority areas.
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